A Practical Guide to Health Care Strategic Planning

Get the knowledge and tools you need to develop results-driven strategic plans in today’s disruptive, rapidly shifting health care landscape. This new publication from SHSMD outlines a strategic planning process designed to help you craft such a plan, with a practical, how-to approach developed by three of the leading strategists in the field:

• CHRISTINE GALLERY, Senior Vice President, Planning and Chief Strategy Officer, Emerson Hospital.
• JEFFREY A. KRAUT, Executive Vice President, Strategy & Analytics, Northwell Health.
• SUSANNA E. KRENTZ, President, Krentz Consulting LLC.

This publication also features insights from numerous other respected health care strategists as well as best practice case studies from leading hospitals and health systems across the country.

Goals for readers include:

1. Providing users with professional guidance to help you and your leadership team establish a clear mission, vision and strategic direction that positions your organization for future success in caring for those you serve.
2. Assisting users in defining the path forward in a way that your key internal and external stakeholders can understand and support as you navigate the volatility of health care transformation.

Dive into best practices, practical examples and insights from leading strategists in the field. Whether you are new to your position or a seasoned professional, this is a must-read to meet the strategic planning needs of your organization!

Table of Contents

Chapter 1: Purpose of and Structure for Strategic Planning

• Strategic Plan Benefits
• Who Should Be Involved
• Strategic Plans for Health Care Systems
• Time Frame
• Opportunity to Enhance Unity

Chapter 2: Strategic Planning Starts with the Mission, Vision and Values

• Mission
• Vision
• Values
• Bringing It All Together

Chapter 3: Strategic Planning Process and Plan Development

• Historical Assessment
• Internal Assessment
• External Assessment
• Competitor Profiles
• SWOT Analysis
• Strategic Assumptions
• Goals
• Strategic Metrics
• Strategies
• Finalizing the Strategic Plan
• Rapid-Cycle Strategic Planning
• Ensuring Strategic Plan Success
• Strategic Planning and Financial Planning
• Realities of Strategic Planning

Chapter 4: Communicating and Engaging Others in the Strategic Plan

• Internal Communications
• From Communication to Integration
• External Communications
• Importance of Ongoing Communication
• Measuring the Effectiveness of Communications

Chapter 5: Execution of Strategic Plan

• Tactical Plan Development
• Tactical Plan Measures

Appendix A: Sample Mission, Vision and Values Statements
Appendix B: Sample Strategic Plan Summaries